This 1 day, non-MQA programme has been developed specifically for working professionals in the marketing and the influencer industry. It provides intermediate level knowledge and insights about O2O Marketing, a marketing strategy that builds and excels above traditional marketing. While also introducing a brand new concept “online merge offline”, that encourages the combination of online and offline marketing to create strategies that would attract a broader audience and efficiently broadcast information to the specific groups. It is co-delivered by our partner organizations, Malaysia Community Leadership Network (Malaysia).